• Marketing Automation Manager

    Company
    Xenith, LLC
    Location
    US-MI-Detroit
  • Who We Are

    We are a team of designers and engineers, players and parents, dreamers and doers. We care about athletes’ success in sport and life, and are uncompromising when it comes to our protective gear’s design, fit, feel and performance. Every helmet we make achieves top safety ratings, so every athlete takes the field with the confidence to play at their best.

    Our athlete-centric philosophy doesn’t stop at safety. We design for needs that transcend protection, pushing the boundaries of fit, feel, comfort, durability, performance and style. We stay ahead of the game with a tireless work ethic and nonstop drive to innovate for football’s fast-changing landscape.

    What You'll Do/Need

    The Marketing Automation Manager is responsible for the development, improvement and execution of all marketing campaigns through Xenith’s marketing automation platform.

     
    Responsibilities

    • Execute acquisition campaign programs by developing emails, landing pages and web forms
    • Develop multichannel, personalized nurture programs that incorporate lead scoring, behavioral data and engagement activity to engage customers and drive revenue
    • Collaborate with the marketing and sales teams on campaign design and execution
    • Lead status meetings and provide weekly insights to all stakeholders through an in-depth analysis of campaign results and recommendations for continued optimization
    • Create, implement and maintain dashboards of key metrics
    • Develop and manage outbound communication campaigns, including content, messaging and list management
    • Establish and manage timelines, ensuring projects launch on time and on budget
    • Build appropriate segmentation lists of customers and prospects based on digital marketing behavior, such as past email engagement and website interaction (content downloads, website visits, etc.)
    • Measure effectiveness of marketing campaign programs and further optimize to convert leads into customers
    • Work to protect Xenith’s email reputation and minimize list decay and unsubscribes, while increasing the productivity of our email sends
    • Ensure accurate and complete information is captured in our customer relationship management (CRM) system, Salesforce


    Requirements

    • Bachelor’s degree or higher in marketing or related business field
    • 2 – 3 years of experience with a marketing automation platform like Pardot
    • Excellent writing, proofing and communications skills
    • Ability to work independently with minimal supervision, and prioritize and manage tasks effectively
    • Demonstrate willingness to learn and utilize creative, problem-solving techniques
    • Working knowledge of HTML
    • Strong data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions
    • Strong project management capabilities, including the ability to accurately specify project time frames, dependencies and risk factors
    • Advanced business logic skills (e.g. if/then conditions and rules) to define lead nurture flows
    • Ability to forge strong relationships with sales and marketing operations functions
    • Comfortable working in a cross-functional and matrixed environment
    • Ability to converse at both tactical and strategic levels
    • Analytical mindset to identify, isolate and correct underperforming program elements

     

    What’ll Make You Special

    • Experience within the sporting goods industry

     

    What You'll Get

    • Excellent benefits package that includes a 401(k) match, dental and vision insurance, and much more
    • Opportunities to participate in professional development programs, including personal empowerment coaching, leadership training and ongoing personal growth training
    • Other incentives, contests and rewards, including chances to win trips, event tickets, cash prizes and more

    Why We’re Different

    Meet the anti-corporate culture of Xenith, where there’s no daunting hierarchy, “boss” is a four-letter word, and if you work hard, you’re the one who will reap the rewards, both personally and professionally. More than any other place you’ll work, we’re dedicated to honing your skills, helping you grow and making sure you have plenty of fun while you’re at it.

     

    Xenith is an equal opportunity employer.

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